National Federation of Funeral Directors

Our Mission

Our Mission

The NFFD's mission is to modernise, develop, enhance, and protect the independent funeral industry, and to provide consumers with a greater, more informed choice when faced with the costly and emotional task of arranging a funeral.

Whilst many long-established firms of funeral directors continue to thrive, as the older generation and its associated buying traditions and attitudes dwindle, other, more modern methods of securing business will become vital to the on-going survival of the traditional independent funeral director in this country.

By using the NFFDs innovative 'back-office' suite of business tools and products, forward-thinking independent funeral directors can continue to serve their existing loyal customers, but at the same time secure significant new business and help safeguard the industry by adapting to the habits and demands of the modern consumer.